Today Get Lifted Tonight had the opportunity to sit down with the founders of and current operators of central Florida’s Power Supply Productions Greg Amunategui and Irene Pardo as well as Anthony Pastorini of Event Valet. Self-described as “Florida’s Open Format & EDM Event Makers”, Power Supply Productions has been at the forefront of the electronic music experience in Orlando for quite some time now. Booking artists like Knife Party, Skism, Deiselboy, Emalkay and many more, their events like Fear Factory and DubCruise have brought thousands to some of the most unique venues in the area. Through an interactive experience that is more of a journey than your average concert, the Power Supply Productions team has made it their goal to provide one of kind events.
GLT: For those who don’t know tell us about Power Supply Productions’ beginning and a little bit about the company.
Irene: Power Supply Productions has become a full event production, promotions and marketing company, we build all of our events from the ground up. Our goal with the company is to provide innovative, unique events at unique venues all over the state. As a long term we’re looking to do 5 events across the nation simultaneously, being able to air one party to the other through video broadcasting. We also have a goal to go national and eventually global with this production company.
Greg: We also started Power Supply Productions to be able to branch into other markets. Dub Factory cornered us into the Dubstep market, when there is such a broad spectrum when it comes to EDM and even any other style of music. By launching Power Supply Productions, we are able to hit every market that we want to. Now we branch out incorporating all types of events including extreme sports, live art installations, break dancing, urban art, and really anything we want to bring in.
Irene: We do really interesting live art showcase with break dancers, live art and paint, its going to be very cool and we’re so excited. Not only that, we have cutting edge production on all of our events we’ll have top of the line 3-D mapping from Full Sail University teachers (VJ Omni), we have the biggest and baddest lasers that you can find. Our audio is always top of the line, we’ve got really really good sound which is the one thing that as a DJ as a music producer, I understand the dynamics of sound, so I understand how important it is to have that sound and audio and engineering done right.
GLT: Irene, we understand that your background is very musical as you also DJ and preform at many of your events. Tell us a little about your background.
Irene: I’ve been in the scene for 15 to 20 years, I started as a professional choreographed dancer and danced with a lot of DJs the late 90s and early 2000s, and then began DJing myself. We started with Dub Factory last year and began to really get into the event coordination aspect of it, where we literally build everything from the ground up.
Hear more from Irene on her Soundcloud: https://soundcloud.com/djirenepardo
How do Power Supply Productions events differ from other events in the area?
Irene: We are unique. We do all of our events in a unique location, we are collaboration of many different companies not just us. Not just a unique location but produce unique events, and always bring something cool to the table that is different than what goes on at these other events.
Greg: Many companies book a lot of DJs that play back to back to back and just flip money in a club. We work countless hours for months before our events, coordinating everything and creating a experience for every single party-goer. The fact that Orlando used to be so big in the rave scene, and was brought down and now we are finally able to bring back the underground scene. Everything we do is completely legitimate. We work with the city, the city works well with us, we work with the Orlando Police Department, the Orlando Fire Department and make sure that everything is done legitimately to ensure that there is nothing that could happen that would jeopardize the experience for anyone.
Irene: We’re professional, we’re safe and we are smart about how we throw our events and that is the reason we are able to do so. We’re teaming up with Ultra for upcoming events and promotion over the next couple years so keep an eye out for that as well!
GLT: Tell us about Luv Dub, and the idea behind the event. What can we expect on the 16th?
Irene: Luv Dub is a valentine’s day themed event for which we will have Nerd Rage headlining along with all the top local artists. We’re going to have some interactive obstacle course bounce houses, were going to have food venders there, we’re going to have some venders that are pertinent to the night life industry there as well and we’re going to be serving alcohol till 7 AM through a Grandfather liquor license, which nobody else in the area can do. The historic Graffiti Warehouse is located in the heart of Orlando fl home of the longest running warehouse parties in the city. Built in the 1920′s as a plaza of industrial machine shops & established in the early 2000′s as an underground concert venue, the urban art canvas that these buildings provide (inside & out) constantly evolve into beautiful colorful murals on a daily basis. Graffiti artists from all over the world have gathered here since the early 80′s evolving into “pintura project” a collective of artists from Japan to brazil , providing us with extraordinary fresh works of art for all of our events and will be doing so live at Luv Dub. The urban & underground feel of these buildings and courtyard will undoubtedly create a unique experience for all party goers.
Greg: Luv Dub runs until 7 AM, with a Silent Disco starting at 4 AM. A Silent Disco is a really cool concept where 3 different DJs will be playing at the same time on three different channels. It is completely silent and every party-goer is issued headphones from which they control which DJ they would like to hear when they want, simply by switching between channels. Its such an experience, when you get to see everybody dancing and take your headphones off and don’t hear any music. Each channel will be catered towards a different style of music, one will be more Dubstep and Drum & Bass, another will be more Electro and House and the third will be Trap and Moonbahton and off beat styles of EDM.
Irene: Also it is important to understand that this event is a collaboration of many companies that we’ve pulled together to make this happen, form the promotions end to the production side of things, there are about 12 companies.
Greg: As Rafa from Ride or Die says, “Teamwork makes the dream work”!
GLT: Thanks guys!
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